Yesterday the Daily Mail reported that Harry Potter's Emma Watson would be taking over for Keira Knightley as the new face of Chanel's Coco Mademoiselle. However, her rep tells Radar that was just a false rumor spread by the British papers. Watson is not set to be the new face of the famed French fashion house, and her reps thinks Chanel is sticking with Keira. A Chanel rep tells E! Online that talk of a $6 million deal with Watson are "just a rumor" and "false." There was no immediate comment from Keira's camp.

Oh well, Emma, you've probably got plenty of cash from your Hermione gig, and like mother always says, everything happens for a reason.