How many metal-related puns can news organizations cram into pre-release headlines for Robert Downey Jr.'s new superhero flick Iron Man? No need to wonder, we've done the leg work for you. Please note the number of times Variety reuses its own headline idea—last count, four. Is this considered "steel"-ing from yourself? Whatever, file this one away under Iron-y ...

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"Downey Steels The Show As Irrepressible Iron Man"—Chicago Sun-Times

"Iron Man Steels The Screen: Sure Hit Is Weld Done"—Lou Lumenick, New York Post, online edition, May 1

"Iron Man 'Steels' The Show"—NYP, print edition, front cover, May 1

"Downey proves his mettle"—NYP, print edition, May 1

"Blockbuster Iron is hot"—NYP, print edition, May 1

GOING METAL FOR IRON MAN
"Iron Man Tests Robert Downey Jr.'s Metal"—Joe Neumaier, New York Daily News, May 1

"Robert Downey Jr. puts the pedal to the metal in Iron Man"—NYDN, May 2

Iron Man director Jon Favreau shows his mettle"—Michael Sragow and Chris Kaltenbach, Baltimore Sun, May 1

"Iron Man Shows Mettle In Heavy Early Screenings"—Bob Longino, Atlanta Journal-Constitution, May 1

"Metal Of Honor: Iron Man Kick-Starts Blockbuster Season"—James Verniere, Boston Herald, May 1

"Heavy metal at the boxoffice"—Carl DiOrio, Hollywood Reporter, May 1

"Iron Man: Heavy mettle"—Kurt Loder, MTV.com, May 2

"Iron Man Shows Mettle At Premiere"—Sam Thielman, Variety, April 30

"Iron Proves Its Mettle"—Todd McCarthy, Variety, April 28

"Iron Man Tests F/X House's Mettle"—David S.Cohen, Variety, September '07

"Iron Adds Mettle"—Michael Fleming, Variety, October 9, 2006

"Creature Builder Shane Mahan Tests His Mettle With Iron Man—Cristy Lytal, Los Angeles Times, April 27

"Downey Goes Heavy Mettle In Iron Man—Bryan Thompson, Fox News.com

"Heavy metal"—Katherine Monk, The Vancouver Sun, May 2

"Heavy Metal"—Frank Gabrenya, the Columbus Dispatch, May 2

"Heavy Metal"—Brandon Fibbs, Colorado Springs Gazette, May 2

"Flash In The Can"—Wesley Morris, the Boston Globe, May 2

"Jon Favreau proves his metal with Iron Man"—Mike Davies, the Birmingham Post, May 1

"Iron Man's shock and ore tactics"—Mike Davies, the Birmingham Post, May 1

IRON CLAD HEADLINES
"Iron-clad Hit"—Dann Gire, Daily Herald (Chicago), May 1

"Iron Man Is An Iron Clad Hit"—Craig Outhier, OC Register, May 1

"Full of art and heart, an 'Iron'-clad hit"—Gary Thompson, Philadelphia Daily News, May 2

"Iron Man an iron-clad hit"—Mike Scott, the Times-Picayune, May 1

"Ironclad: Film captures the essence of Marvel's flawed superhero"—Tony Norman, Post-Gazette, May 2

IRONING OUT THE DETAILS
"Fun-loving Gwyneth Paltrow Is Feeling Iron Enriched"—Donna Freydkin, USA Today, April 29

"Striking While The Iron Man Is Hot"—Bob Strauss, the Globe And Mail, April 30

"Iron Man Not Gold, But Still Precious"—Lawrence Toppman, Charlotte Observer, May 1

IRON-WILLED
Not everyone liked it. A Boston-based newspaper serves up a mind-blowing alchemy of puns to slam the flick.

"Clank! That thud you heard was the leaden Iron Man.

Look! Up in the sky! It's an aluminum can! No, it's Iron Man! Yes, Iron Man, faster than a speeding snail, louder than Metallica, and able to leap salvage yards in a single bound. Armed with powers far beyond just a bucket of bolts, Iron Man, disguised as brash playboy and arms manufacturer Tony Stark, fights a never-ending battle for truth, justice and the American military complex.

Wait, wait, wait! Iron Man? Didn't he rust out during the Nixon administration?

Well, yes. But now he's rebuffed, replated and doing his part to promote recycling by filling his lead boots with a rehabbed actor.

Ah, but is he riveting? Did he nail the part? Steel the movie?"—Al Alexander, the Patriot Ledger, May 2