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< BACK TO Fresh Intelligence Scientology Ad Strategy Misses the Mark
UNDORSEMENT Radar item, Scientolgy Google ad After some cursory Internet searching, we realized that we weren't alone: Scientology ads have also popped up on media gossip blog Jossip. Last we checked, we weren't accepting ad buys from L. Ron Hubbard and company, so what gives? Google, that's what! It turns out that the Church, which recently started posting anti-Anonymous videos on YouTube, is now trying to salvage its reputation via a more traditional route: the Internet giant's lucrative AdSense program. AdSense works like this: Advertisers buy up specific keywords that they think align with the product or service they are selling. Google places ads on sites where those keywords appear most frequently, and receives a payment whenever a browser clicks on the ad. Given the frequency with which words such as "Scientology" and "Anonymous" appear on this site, it's no wonder that Scientology-purchased spots started cycling in. It just so happens that they're juxtaposed against overwhelmingly anti-Scientology stories, where they likely have little effect beyond the comedic. Reached for comment, a Google representative writes, "We have thousands and thousands of advertisers who all bid on keywords in order to appear on relevant sites. The ads include all different categories, so the Church can definitely be one." 
If you think the ads are strange, check out this video: http://www.thefug.com/node/425 Posted by: bboy on March 28, 2008 1:25 PM What kind of "church" advertises online? Sounds more like a business or one of those fake "click here to win" things. *hint hint OSA* I think this is just making the CoS look more silly and less credible. I hardly think buying add space is a good use of those tax free "donations". Perhaps someone should look into their spending considering that tax free money is supposed to go toward helping people, not toward making the CoS look silly. Posted by: minimoose on March 28, 2008 5:20 PM You know what? If you click the ads they have to pay for them! They lose if you don't buy into their lies or buy into their products (all tax deductible thanks to Fred T. Goldberg, the IRS guy they blackmailed) I have lived the Scientology lie for too long, and now I am going to do all I can to expose them for what they are. FBI here I come! Posted by: bgodley on March 29, 2008 1:20 AM Oh the Lulz! And I'm not going to do a "but seriously..." on a Lulz this fine! Posted by: Terryeo on March 29, 2008 2:00 AM Advertisement First it was those annoying "Get the facts: the Methodist video channel." And now this. Posted by: malcoanon23 on March 29, 2008 8:41 PM
Posted by: Centurian 10 on April 13, 2008 9:17 PM |
 
  
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