He might make for an unlikely supermodel, but that didn't stop Louis Vuitton from choosing rocker Keith Richards as the new face of their "Core Values" campaign. Looking rather like a grey raisin (though arguably hotter Mikhail Gorbachev), Richards poses in a clothes-strewn hotel room with a pricey Vuitton trunk. Of course, he's not the only aging rocker drumming up some extra cash by lending his cred to a luxury brand. David Bowie's done his turn for Audi, and Peter Frampton is currently inducing cringes for the auto insurance company Geico. But hell, with most people under the age of 30 swiping their music for free, how else are the old crooners expected to finance models and bottles into their Shady Pines years? Bottom line: We get exactly what we deserve.