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Why Shelley Ross Was Fired From CBS' Early Show

sross.jpg
SHOW'S OVER Ross (Photo: Getty Images)
How did newly deposed CBS Early Show producer Shelley Ross pull off one of the biggest career self-sabotages in television history? By burning every single bridge she could, both inside the network and out.

Ross, the prototypical mean girl, began alienating co-workers almost as soon as she started, sources tell Radar. But that's not uncommon in the industry; others have done the same and survived. Ross took it to the next level. Some of the more outrageous elements that lead to her downfall:

• The extensive use of recreations and reenactments made most of the staff uncomfortable. Ross' attempts to make stories seem juicier by adding dramatic music was similarly troubling. There are also accusations that Ross would pre-produce answers to questions in segments. A recent piece on Second Life in which its ostensible subject was never shown infuriated anchor Harry Smith.

• Ross went way over budget, seemingly at whim. Particularly telling: Ross allegedly spent a ton of money to make weatherman/feature reporter Dave Price miserable, sending him all over the country on terrible assignments.

• Her staff was demoralized. Twenty-one people left during her tenure. In fact, we're told that so many people wanted to leave that they couldn't even quit, because they couldn't get in to tell Ross they wanted to go and she refused to answer her e-mails.

• Her slash-and-burn booking policy damaged the show's reputation and outside relationships. For example, back in January the show was supposed to feature a musical performance in honor of Phantom of the Opera's 20th anniversary, a performance CBS solicited. Ross canceled it at the last minute without explanation.

• Her accomplices only made things worse. Laurye Blackford, a close Ross associate who had worked with her at Good Morning America, was brought in "temporarily" as Shelley's number two, but never left. Blackford has been formally reprimanded for being abusive to the staff. No word on whether she'll remain now that Ross is out.

Perhaps most damaging, however, was Ross' refusal to do any CBS-friendly promotion. This was not some play for editorial freedom, however: sources say it came from Ross' hatred of CBS president Les Moonves. (The feeling is apparently mutual.) Not only did this alienate the powers on the West Coast, it angered Early Show co-anchor Julie Chen. Ross' decision not to promote Big Brother didn't sit well with Chen, either—in addition to hosting the show she also happens to be married to Moonves. ("Every night Les goes to bed with a headache," said a source.)

All in all, a picture of a frighteningly dysfunctional workplace. But in the end CBS had the last laugh: They had Ross come in to work on Monday to try and smooth things over with her staff and tell them that she was staying. Then CBS News president Sean McManus [RELATED: How does this man still have a job?] called her down to his office and fired her.

Reached via phone, a CBS News spokesperson declined to go beyond an earlier statement.

Comments

I really appreciate the detailed and insightful reporting you have done on this story.
It is obvious that there is something very very wrong with this woman. The
comments found all across the press and internet have been those of hostility
and contempt for Ross. Your reporting sheds light further into the heart of Ross' daily work life. It's frankly outrageous. Shelley Ross' background is that of a reporter and then an editor for the National Enquirer, a job she had for many years. She was ultimately terminated there and moved to LA where she made contacts that lead to a marriage and the connections that provided the opportunity for her to enter the television industry at a mid-high level and move up from there. Looking over the devastated landscape of her career, it may be that she brought the tools used at the National Enquirer with her to ABC and CBS where they just weren't acceptable. CBS may be number 3 in the morning, but they faced their mistake in hiring Ross and corrected it as soon as it became apparent, thereby earning the the number 1 spot for business sense.

Posted by: Allison on March 7, 2008 2:13 AM

She's burned two bridges (print and tv) guess she'll go for radio next. Bush should of hired her as Press Secretary.

Maybe they need a male producer over on the Morning Show.

Just another case of a woman who's either crazy or on a power trip.

Posted by: shaky101 on March 7, 2008 9:26 PM

Could the reason Shelley Ross dropped the Phantom over the cliff be that it was beneficial in some way to her husband's recording business? Could this be yet one more act of sabotage based on an underlying wicked agenda? We'll may never know for sure, but how many other explanations could there be? One thing we do know and that is the pattern of self-serving behavior that this woman indulges herself in at the expense of others, and apparently, with delight.

Posted by: Allison on March 12, 2008 5:07 PM

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