left arrow BackNext right arrow
< BACK TO Fresh Intelligence

Murdoch's Effect on the Journal: Slightly Dumber

rupertfresh.jpg
Media wags and pundits have been whining about the dire consequences of Rupert Murdoch's purchase of the Wall Street Journal last year. Indeed, with Murdoch's professed desire for quicker, shorter stories, and his disapproval of quirky features running on the front page, it seems like the Aussie mogul intends to dumb down the business broadsheet. But exactly how dumb?

Radar compared the readability of the front page of the Journal on February 12, 2007, and February 12, 2008—dates before and after Murdoch purchased the newspaper—using the Gunning-Fog index, which indicates the number of years of formal education that a person requires to understand the text on a first reading. The results found that the front-page stories in last year's edition had an average 12.005 rating. The front-page stories in this year's edition had an average 11.56 rating, or just slightly more dumb. The results were similar when we used the SMOG readability index.

The paper's editorial page, on the other hand, has stayed at exactly the same level—what experts designate as the "pig-ignorant imbecility quartile"—over the past twelve months.


Comments

Be the first to respond. Post your comment below.

Advertisement


Post a comment

Your comment will not be visible for about a minute. If you don't see your comment when the page reloads, do not post it again. Reload the page in a minute, and you'll see it.

 


Trouble In Lohan-land

Vladimir Putin Goes Out On A Limb

DNC Blind Item: Name That Stripper-loving Newsweek columnist!

McCain on Biden: Ambition Has Changed Him ... "Disappointing"

Tom Ridge For Vice President?

Bankers Vs. Consultants: Everybody Loses

The Convention So Far: A Selective Report Card

One Phone, Two Phone, Three Phone, Go Home, Daily News Tells Suspended Editor

Ode on a Grecian Spurn

Thou Shalt Not Worship Some Other Ugly Idol


EXECUTIVE EDITOR:


MANAGING EDITOR:


CONTRIBUTORS:
, , and others


Email us at:
tips@radaronline.com
or IM: TipRadar







Full Court Press
Charles Kaiser on parsing Obama's tax plan, and this week's media winners and sinners

Higher Learning
America's 10 best college parties

Swing Vote
Christine Pelosi, Nancy Pelosi's superdelegate daughter, talks politics

Know Your Cho
Margaret Cho is back on TV, and this time she's in control

Full Court Press
David Remnick, the National Enquirer, and the rest of this week's media winners and sinners





An Exclusive Preview From The Forthcoming Feature Film "Choke"
Here's A First Look At The Film Adaptation Of Chuck Palahniuk's Choke

Is Tiger Woods Jesus?
EA Sports seems to think so.

Watch This Important Political Video
It's about very serious, thought-provoking issues

No one cares about your iPhone problems
It could be worse

Chris Bosh Goes For Comedic Gold
Gets bronze instead