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< BACK TO Fresh Intelligence Soho House Talking Vegas, Baby, Vegas![]() MEMBERS ONLY Rooftop From a business standpoint, Vegas makes sense: There's certainly no shortage of the over-scented, over-accessorized guys with disposable income who are the bread-and-butter of Soho House's clientèle. The Meatpacking District, where the New York branch is located, practically is the Vegas strip these days. Visiting members will no doubt feel right at home. A spokesperson for the club acknowledged that expansion into Vegas had been discussed by company brass, but that the focus for now was on "the Los Angeles location, as that is the best fit for the brand." And when you think about it, if your brand is based around vapid douchebags willing to wildly overspend to keep their plastic sex-toy girlfriends amused, L.A. does make a great deal of sense. Advertisement |
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