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Soho House Talking Vegas, Baby, Vegas

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MEMBERS ONLY Rooftop
Soho House, the mice-ridden noveau riche playpen of skeezy Europeans and the women who love their money, is undergoing a bout of expansion stateside, with outposts slated to open in Los Angeles in the winter of 2008 and in Miami in 2009. (The L.A. branch will occupy the space that once housed Morton's, which is where Vanity Fair editor Graydon Carter used to host his mag's Oscar party before moving it to the Craft outpost near CAA headquarters in Century City.) Now, a source tells Radar that heinous nightlife mecca Las Vegas may be next in line for its very own member's only hangout.

From a business standpoint, Vegas makes sense: There's certainly no shortage of the over-scented, over-accessorized guys with disposable income who are the bread-and-butter of Soho House's clientèle. The Meatpacking District, where the New York branch is located, practically is the Vegas strip these days. Visiting members will no doubt feel right at home.

A spokesperson for the club acknowledged that expansion into Vegas had been discussed by company brass, but that the focus for now was on "the Los Angeles location, as that is the best fit for the brand." And when you think about it, if your brand is based around vapid douchebags willing to wildly overspend to keep their plastic sex-toy girlfriends amused, L.A. does make a great deal of sense.

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