Get to know Lydia Hearst, the heiress / model/designer / columnist! A profile in today's New York Observer provides a ton of detail on the plucky young renaissance woman—she drinks beer, she wears underwear, she works out up to four hours a day—and, perhaps most importantly, introduces us to the next generation of hip young movers and shakers.

Recently, she's been hanging out with a group of young people who call themselves "the 2.0." They include a giddy gaggle of creative aspirants such as photographer Nadav Benjamin and musician and nude Internet dude Cisco Adler, whom she has dated.

"I would say my closest friends are probably the 2.0," she said. "It's not about a clique, it's just about a group of people coming together and it's a lifestyle--it's a bond. ... So many young people are wrapped up in the party scene. The great thing about everyone in this group is, we all have real jobs, we get up in the morning. We work and that's what brought us together...We are hardly ever apart. It's all artists--everyone in that group is successful in their own right, whether it is music, fashion, art, photography, business. We don't want to compare ourselves to the Factory, because you can't have the Factory without Andy Warhol, but essentially it is like a new wave and it's a new style of living, and we are all just riding the wave, we are all being inspirational to each other and we are helping each other out and we are always there for each other, and we are hardly ever separated for more than a day--each one of us has the same mentality, which is breaking free of the mold that is the stereotype of society and the way that we are expected to be."

Last month, the 2.0 gang went out and all got tattoos of a skeleton key; Lydia's is on her inner right forearm. "The symbolism behind the skeleton key is that it opens every door and it's bonded us together," she said.

One can only hope that somewhere across the country another group of go-getting youngsters is busy forming an assemblage called S.L.A. 2.0, because, really.