After partnering with Michael Graves on a line of hip retro toasters, Isaac Mizrahi on queeny discount fashion for flyover-state dwellers, and David Bowie on down-market white duke duds, Target takes the logical next step: contemporary art beach towels!

The line launches Monday—just in time for Art Basel!—and features the work of four modern art swells. For only $50, you too can own a limited edition fuzzy terrycloth Jeff Koons, Cindy Sherman, Elizabeth Peyton, or Kehinde Wiley. The hot money is on Koons's grinning monkey towel to sell out first—especially since Wiley's looks like a run-of-the-mill Persian rug. Whichever one you choose, the satisfaction will not only be in owning a piece of work from a celebrated contemporary master, it will be in placing your sandy ass directly on a $24 million image.