Radar

PR/ER
Divorce is a Bitch, So is Heather Mills

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TOUGH LOVE Mills at her peak
This week we learned that leg-lacking former in-the-buff model Heather Mills is also challenged in the friend department. Thanks to a few ill-timed rants about Sir Paul McCartney and some subsequent bad press, Heather haters found it prudent to squirm out of the woodwork to bitchslap the gold-digger this week. It started with the usually diplomatic Babs Walters telling her View co-hosts that Heather was a uni-ped skank. Then we learned that fashion designer and Mills's former stepdaughter Stella McCartney had designed a necklace featuring a leg. Point made.

With the loss of her divorce lawyers this morning, and the increasing likelihood that the Mills-McCartney divorce trial will make it to the courts, Radar did the only thing left to do and called up PR pro Howard Bragman of 15 Minutes PR to set Heather straight.

Heather Mills, you're in the PR/ER!

We'll say it again: Shhhhhh!
BRAGMAN: "The hardest thing for a PR person to do is convince his clients to shut up. A lot of celebrities got to be famous by talking, by being in the public eye, and when they get into a problem, they think they can talk themselves out of it. She would be much better served by shutting up. With a lot of celebrities, they get frustrated with the information that's out there. The lack of accuracy or the one-sidedness gets them so frustrated that they have to lash out. They shouldn't."

If you won't shut up, speak judiciously
"The second mistake she made was that she talked to so many media outlets. In this day and age where everything is aggregated, there was no reason for her to talk to the press in Britain and then come over and talk to the media in the U.S. It didn't serve any rational purpose. It made it look like she was a little out of control."

Be like K-Fed
"I'd tell her to be a wonderful mother and shut up. I'd tell her to look at Kevin Federline as a good example. I never thought I'd say that. But Kevin hasn't talked to the media. When we see him it's photo ops with his children. What Kevin and now Paul McCartney can tell you is that when your opponent is drowning, you don't have to shove a garden hose down their throat. Let them do it on their own and you look a lot classier."

Just don't get divorced
Divorcés are good people at their worst, always. And the person that you're going to battle with is the person that knows every last nasty thing about you. Everything that's in the intimacy of a marriage that you trusted this person with is suddenly out there. And it's worse when there are children involved."

By Adam K. Raymond   11/09/07 2:39 PM
Related: Heather Mills, Kevin Federline, Paul Mccartney, Pop, Pr/Er, Scandal
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