The backlash to the backlash to the backlash against metrosexuals and the overly groomed has finally begun! First, this week's Observer points us to the "Art Bear," a meaty new subspecies of gay designer who favors lumberjack plaid and denim to slim-cut Hedi Slimane suits and skinny jeans. ("Some guys say they are metrosexuals," says one. "I call myself the hobosexual.") Now there's the new ad campaign from Canadian Club, which seeks to get impressionable young men to buy their whiskey by calling them pussies compared to their beard-wearing, non-moisturizing, multiple lady-sexing fathers.

And then there's this, from Thursday Styles in the New York Times. Well, nevermind.

[Large images of full ad after the jump!]