CLASS IT UP High school kids
A few short weeks ago high schoolers were "it." High School Musical 2 was breaking records, the Gossip Girl hype machine was deafening and Zach and Cody formed a presidential exploratory committee. Teens and tweens ruled the world.

And then it all came crashing down.

First HSM star Venessa Hudgens flashed some barely legal flesh. Next pregnancy rumors hounded 14-year-old singing, dancing, and acting sensation Miley Cyrus. Then things got out of control with teenage bigots at a Jena, Louisiana, high school and this week's Ohio school shooting. In an instant, American teens went from the most marketed-to and obsessed-over demographic to trigger happy crackpots, mere moments from unleashing their hormone filled fury on any and everyone.

Clearly, this is not where high schoolers want or deserve to be. And obviously, a return to the halcyon days of yestermonth would be the ideal. So naturally, PR pros Howard Bragman of 15 minutes PR and Ronn Torossian of 5WPR are the ones to straighten out this adolescent disaster.

High school kids, you're in the PR/ER!

Stand for something
Bragman: "The number one thing for high school kids is to give a shit. Pick some causes, embrace the earth, try to end the war. Look at the big picture in the world and try to change things. The draft made the boomers very political. We had our asses on the line and these kids need to put their asses on the line for something. And vote. They need to vote."

Don't take things so seriously
Bragman: "A lot of teenagers suffer from terminal ennui. They're so world weary at age 17. They need some enthusiasm."
Torossian: "Kids should be kids. Kids should spend time playing video games. Kids should probably spend less time shooting each other. Fights and sex are always going to part of high school, the trick is keeping it from being guns and hostages."

Be nice
Bragman: "People need to help the kids that are troubled. And people need to understand that treating somebody like shit because they're different is not helping society. They need to hug somebody."

Get new role models
Torossian: "Teens should go back to a time of fun. Today's pop culture icons aren't fun; they're out of control. Madonna was fun—sexual but fun. High school kids are emulating Paris and Lindsay and these girls are out of control."