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< BACK TO Fresh Intelligence Spot Reviews: Film Critics Tackle TV Ads
We gathered film critics Nathan Rabin of the Onion's A.V. Club, Peter Hartlaub of the San Francisco Chronicle, and Colin Covert of the Minneapolis Star Tribune and asked them to handle Stone like the Natural Born (critical) Killers they are. Nathan Rabin: Unlike so much of Oliver Stone's headache-inducing oeuvre, this ad is fairly restrained, stylistically. Alas, like so much of the unending war on subtlety that constitutes Stone's career, it's also dull, shrill, didactic, and heavy-handed. Also, I was let down by the tragic lack of shock cuts, multiple camera stocks, and pretentious hallucinations involving Native Americans. At long last, Oliver Stone, have you some sense of shame? Peter Hartlaub: What, no Willem Dafoe cameo? Noble intentions or powerful messages aside, this video wouldn't look much different if it were shot by your grandmother on an old Sony Handycam. And the Eyes Wide Shut single piano note musical score only adds to the minimalist why-did-we-need-to-get-Oliver-Stone-to-do-this? vibe. Colin Covert: Oliver Stone has taken notorious liberties with history, such as creating composite groupies in The Doors, and in Alexander, giving everybody in ancient Greece an Irish or Scottish brogue. In this spot, he opts for his mainstream, play-it-safe World Trade Center mode. Sergeant John Bruhns tells his story directly to the camera, and his statement requires no embellishment. The problem with Stone's spot is it doesn't solve the occupation dilemma: How do we exit fast without triggering a shitstorm? Maybe there should be one of those fast-talk disclaimers at the finale. "Side effects of early withdrawal may include increased sectarian violence, human rights abuses, outflow of refugees to neighboring states, oil shock, emboldened jihadists, and a massive setback of American global leadership." The final verdict: Despite good intentions, Ollie goes for minimal and ends up with a maximum bore. Where's that peyote when you need it? Two out of five stars. PREVIOUSLY right on the nose people! and thank you peter hartlaub! we love ya! Posted by: ladyli1 on May 18, 2007 1:26 AM Advertisement |
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