If Hollywood types are going to bank on their silver screen credentials by shooting TV commercials, their ads should be judged accordingly. Radar's Spot Reviews enlists the help of actual film critics to review these enterprising directors' ads.

This week, a championship roster of critics including Nathan Rabin of the Onion's A.V. Club, Peter Hartlaub of the San Francisco Chronicle, and Colin Covert of the Minneapolis Star Tribune take on Spike Lee's spots for New Era Caps.

Lee is no stranger to sports advertising—starting in 1988 he collaborated with Michael Jordan on a series of seven ads for the baller's Air Jordan line of shoes. In this New Era piece, several baseball stars and average Joes are camped outside a New Era store, ostensibly waiting with baited breath for the new line of "performance headwear," when last year's American League MVP, Justin Morneau, cuts the queue. Enter the critics ...

Nathan Rabin: "When Spike Lee retired his Mars Blackmon character, America truly lost its innocence. This, however, marked a nice return to Lee's Reagan-era commercial-directing heyday, complete with cameos from famous athletes and a wry sense of humor."

Peter Hartlaub: "Let's see, we have a baseball cap commercial where nobody actually wears a baseball cap, a professional sports pitchman who nobody outside of Minnesota has ever heard of, and a punch line that makes no sense ... and it's still 10 times better than She Hate Me."

Colin Covert: "Anyone who doubted that Spike Lee would sell out and do something strictly commercial has not seen Inside Man. This commercial paints a portrait of the two Americas in broad but piercing strokes. The establishing shots resemble scenes from the new Depression—tired people from the urban melting pot squatting on the sidewalk, homeless-style, and cooking meals on portable grills. Blond, corn-fed Minnesota Twins first baseman Justin Morneau cuts in the front of the queue, sparking one of those head-butting arguments that are to Lee's movies what light sabers are to George Lucas. Morneau says, "It's okay, I'm the MVP, I get to go in first." Arrogant, rich white guy demands the best position once again! That's it! Attica! Attica! In the director's cut one of the mooks in line ignites a riot when he throws a garbage can through the sports shop window."

The Final Verdict: The critics are divided: Is it a mini Do the Right Thing that wryly explores class and race conflicts? Or is it a nonsensical, poorly branded excuse for some minor baseball stars to make a quick buck? Since we'd never heard of Justin Morneau before this ad and still don't know what's so great about New Era Caps, we're going with the latter. Spike did the wrong thing: 1 out of 5 stars.