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< BACK TO Fresh Intelligence Artist Says iPhone Ad Was a Rip-off
A sequence from Christian Marclay's 1995 film Telephones comprises a montage of actors in famous films answering the phone. Apple's "Hello" ad, which debuted during the Oscars, has a near-identical feel, though it features different footage. (The similarity was first noted here.) Marclay, who has not commented on the matter until now, confirms it was no coincidence. "They approached us [about using Telephones] and I said no, and then they just went ahead," he says. "The way they dealt with the whole thing is pretty sleazy." [Marclay's Telephones sequence after the jump!] Marclay was out of town for the Oscars and did not watch the broadcast. He caught the ad on YouTube, after a friend alerted him to the likeness. He says he looked into legal action but was assured by his lawyer "there's nothing I can do about it. They have the right to get inspired." Of course, in other cases, such obvious "inspiration" might be called copyright infringement. In this instance, however, Marclay's rights may be limited as his own film consisted of copyrighted works by other artists. While he won't rule out a lawsuit definitively, he says he doesn't like the idea of going to court over it. "This culture's so much about suing each other that if we want to have anything that's more of an open exchange of ideas, one has to stop this mentality. I'm just honored that they thought my work was interesting enough that they felt they could just rip it off." Asked about the ad, an Apple spokeswoman says only, "In general we don't comment on any marketing efforts or strategies." Marclay's Telephones sequence begins at 3:38 in this video:
Nice hypocracy - his whole "art' is based on the re-using art created by others - HEL- LOW! He's not even the first guy to use ambient, random or residual sound to make new 'art." Maybe the Stars on 45 guy can sue him? Here's a clip from 12 years ago, Letterman dumping a bump of super balls down the street - look vaguely familiar? http://youtube.com/watch?v=vj0uvl5kbhw Posted by: jbelkin on March 27, 2007 7:41 PM Geez -- Take a look at the "NEW" AT&T/Cingular branding add. It features a whole bunch of folks saying "hello" on a phone -- the only difference is they are 'regular' folks, not clips from films, and they use a mix of wall and cell phones. I assumed it was an Apple iPhone ad when I first saw it. There ain't nothing to see here.. move on, move on. Posted by: stealth57 on March 28, 2007 3:39 PM luckily marclay manages to round the lethem corner on this... what's noteworthy all the same, is that apple does seems to have something of a hit&run (or at best, hit&settle) policy regarding prior art; viz: - 1984 macintosh ad - "iphone" trademark vs. cisco - "apple" trademark vs. beatles Posted by: progosk on March 29, 2007 5:42 AM luckily marclay manages to round the lethem corner on this... what's noteworthy all the same, is that apple does seems to have something of a hit&run (or at best, hit&settle) policy regarding prior art; viz: - 1984 macintosh ad - "iphone" trademark vs. cisco - "apple" trademark vs. beatles Posted by: progosk on March 29, 2007 6:24 AM Advertisement Get an edition of the Marclay film here: Edition of 250 Posted by: artandsexandmusic on March 30, 2007 4:09 PM |
    
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