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Sheep Fall in Line for Fashion

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SUFFERING FOR STYLE The Hip
If you still haven't gotten your hands on Viktor & Rolf for (affordable fashion retailer) H&M, chances are you never will. It wasn't quite like Stella McCartney last year, but nonetheless the nuptials-styled collection sold out within minutes today at the Soho H&M store in Manhattan. (You know it's hot when a girl-mob starts squealing and viciously smacking each other with hangers in the face.) We're happy to report that there were still a few jackets and coats in large sizes left at 10:30 a.m., but the trenches, the pretty ruffle tops, and the silk cocktail dresses were gone within the first few minutes.

Famous for their eccentricity (bed-pillow head rests and ballroom dancing at the shows), Dutch fashion wizards Viktor & Rolf served up exceptionally well-made clothes with meticulous details: silk-covered buttons, perfect lining, satin insets—great designer bang for the buck if you're willing to forgive the silly bride and groom scenario they've been advertising in major metropolitan areas everywhere.

For those of you not in New York, you'll get a taste of H&M soon as those leftover Madonna track suits make their way to Marshall's and Ross Dress for Less.

[More scenes from this morning's madness; fashionista photos after the jump]

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THE GOODS Objects of obsession on display at the Soho H&M (editors' note: Thank God someone removed the dead weight on these models)


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QUEUE RATING In model utopia, this is the line at the soup kitchen


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JUDGMENT DAY "Oh my God, Trisha, don't look now, but there is a gigantic whale wearing last year's Forever 21 jacket—(NO, DON'T LOOK NOW!)"

I think the girls in line mostly prove that the leggings as pants trend is not universally successful. Just sayin.

Posted by: gametime on November 9, 2006 2:57 PM

Chicago's H&M was less hectic, but then again we have a healthier audience for size 10-14.

Posted by: Fauxialite on November 9, 2006 3:23 PM

I love the street photos ...

Posted by: GZLives on November 9, 2006 3:31 PM

Hey,

I checked out the H&M at 51st and Broadway and it was mayhem!!! I took lots of pictures, take a look here:
http://www.thefashionbomb.blogspot.com

Posted by: FashionBomb on November 9, 2006 10:28 PM

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