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Dude, You're Gettin' a Mac

Earlier, we reported that Waiting star Justin Long is being dropped from Apple's "I'm a Mac" ad campaign. It seems pocket-protected "PC guy" John Hodgman comes off as more likeable to viewers, even though he's supposed to be the Bill Gates-ey enemy. Radar took that logic and ran with it, suggesting a former PC dude to replace Long in the ads. And, just for safety, we called back a buzzy, popular Mac icon, that stoner girl from the "Switch" ads. We leave the decision to you.
By FI Staff   11/08/06 5:41 PM
File Under: John Hodgman, Justin Long, Mac, Pc, Radar Poll
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Comments

In these ads John Hodgeman does not represent the PC, he represents the PC user. The viewer says "This guy is all right; he likes music and movies and fun photographs, just like I do. He'd be way cooler than that hoodied Mac-guy, if he had the right hardware." The percieved backlash against Justin Long's character is actually the sound of the ad series working.

"...the content is the viewer." - Marshall McLuhan

Posted by: deareditor on November 8, 2006 10:56 PM

That's too bad!

I would like to be the next Mac!
http://www.thefamousguy.com

Posted by: TheFamousGuy on November 9, 2006 12:42 AM

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